Projects

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Cultivation Area Development
Product Development
Market Development

Nagri focuses on developing and linking large-scale rice cultivation areas, gradually establishing a stable, transparent, and clearly traceable raw material supply. These cultivation areas are organized in a concentrated and synchronized manner, aligned with market demand, forming a solid foundation for the food value chain from production to commercialization.

Based on this foundation, the company builds rice and seed rice raw material regions through sustainable partnerships with farmers, cooperatives, and specialized entities. Collaboration is implemented under unified standards for seed varieties, farming techniques, and quality requirements to ensure stable, consistent outputs that meet safety and traceability standards.

In parallel with cultivation area development, Nagri prioritizes the structuring of key rice varieties with high commercial value such as OM, ST, BL, Dai Thom, and others, tailored to the ecological conditions of each region and the increasingly stringent market preferences. These varieties are selected based on productivity, quality, and adaptability, contributing to enhancing the value of Vietnamese rice.

In addition, the company implements technical support activities for farmers through the application of advanced farming techniques, technology transfer, and appropriate financial support. This approach helps improve productivity, minimize production risks, and enhance sustainable economic efficiency for each cultivation area and all participants in the value chain.

Nagri aims to enhance the value of rice not only in terms of volume but also through quality, standards, and commercialization capability. The focus is on developing specialty rice lines and high-value segments such as ST24/ST25, organic rice, and rice with Geographical Indication (GI) certification, thereby creating superior value margins compared to traditional white rice export models, while meeting the growing consumer demand for quality and product origin.

In parallel, the rice product ecosystem is expanded toward deep processing and diversified applications. Products such as ready-to-cook rice, convenience rice, ready-to-eat foods, rice flour, and finished goods serving the F&B industry are progressively developed, contributing to expanded distribution channels, access to retail markets and B2C models, and increased utilization value of rice within the modern consumption chain.

To enhance competitiveness in both domestic and international markets, we strengthen the implementation of traceability systems and apply international quality standards such as VietGAP, GlobalGAP, and Organic. Standardizing production and processing in accordance with these standards enables products to fully meet the requirements of demanding markets such as the EU, Japan, and Korea, while enhancing the reputation and brand value of Vietnamese rice globally.

Nagri builds a flexible distribution system that creates strong and efficient linkages across production, processing, and consumption, ensuring products are brought to market in a stable, consistent, and demand-oriented manner. In the domestic market, distribution activities focus on expanding local consumption channels, prioritizing clean rice, high-quality rice, and region-specific specialty rice varieties that meet the growing demand for safe and sustainable products.

In parallel, international trade activities are strengthened through market access and expansion into potential export destinations. Rice products are developed and distributed in alignment with quality standards, transparent traceability, and stable raw material sourcing, gradually establishing the Nagri rice brand in international markets with an image of superior quality and clear origin.




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