Nagri aims to enhance the value of rice not only in terms of volume but also through quality, standards, and commercialization capability. The focus is on developing specialty rice lines and high-value segments such as ST24/ST25, organic rice, and rice with Geographical Indication (GI) certification, thereby creating superior value margins compared to traditional white rice export models, while meeting the growing consumer demand for quality and product origin.
In parallel, the rice product ecosystem is expanded toward deep processing and diversified applications. Products such as ready-to-cook rice, convenience rice, ready-to-eat foods, rice flour, and finished goods serving the F&B industry are progressively developed, contributing to expanded distribution channels, access to retail markets and B2C models, and increased utilization value of rice within the modern consumption chain.
To enhance competitiveness in both domestic and international markets, we strengthen the implementation of traceability systems and apply international quality standards such as VietGAP, GlobalGAP, and Organic. Standardizing production and processing in accordance with these standards enables products to fully meet the requirements of demanding markets such as the EU, Japan, and Korea, while enhancing the reputation and brand value of Vietnamese rice globally.